Reporting to the Executive Director as a key member of the Moss Arts Center core leadership team, the Director of Marketing and Communication supervises unit heads responsible for communication, creative services, and patron services operations and supports the Executive Director in defining policy and setting strategic priorities. The Director is responsible for ensuring a prominent public profile for the Center and its work, including initiatives of the Institute for Creativity, Arts, and Technology (ICAT) and the campus Creativity and Innovation District (CID); establishing data-driven patron and donor strategies; engaging creatively with community and campus partners; and effectively managing departmental resources.
Marketing Team Leadership
- Supervise Associate Directors of Communication, Creative Services, and Patron Services, ensuring development of coordinated unit plans that support strategic goals, promote performances, exhibitions, and engagement events, retain and grow audiences, and build loyalty segments.
- Develop thoughtfully targeted strategies to increase the visibility and stature of the Center and ICAT across patron and stakeholder populations, including students, faculty and staff, local and regional community members, donors, corporate partners, and national entities.
- Guide and supervise execution of branding, pricing strategies, media plans, and market research.
- Oversee in-house development of visual and print material, including season guides, programs, website, print and broadcast advertising, direct mail, and email messaging.
- Provide direction for public relations, publicity, digital and social media initiatives across multiple channels, and ensure high-visibility presence at community events.
- Establish short- and long-range departmental goals, objectives, policies, and operating procedures; monitor and evaluate program effectiveness and implement changes required for improvement.
- Stay informed of industry trends and developments in performing arts marketing and public relations to consistently improve cost-effectiveness of marketing efforts.
Patron and Donor Experience
- Ensure delivery of high-quality personal service to patrons, visitors, donors, and students consistent with expectations set by marketing messaging.
- Attend Center and ICAT-related day, evening, and weekend events to interact with audiences and participants and to understand patron services and ticketing operations.
- Work closely with the executive director, internal development staff, and central University Advancement offices to plan annual fund, development campaign, and alumni-related initiatives.
- Design, conduct, and review surveys, evaluations, and other market/consumer research to determine effectiveness of marketing activities, program participation, and fundraising efforts.
- Provide overall direction and periodic review of the center’s ticketing and customer data management system vendor contract as well as other marketing and customer-related software and systems.
Internal & External Relations
- Within the marketing and communication unit, provide strong strategic leadership and day-to-day supervision to ensure coordinated and effective support of center goals.
- Within the university, liaise with University Advancement colleagues to coordinate strategies and implement initiatives related to branding, messaging, and fundraising.
- Within the local and regional community, develop ties and seek partnerships that will increase program participation and visibility of the arts.
- Serve as a representative of the center as requested by the executive director.
Budgeting and Analysis
- Regularly review and analyze departmental expenditures, earned revenue, audience segmentation and development tactics, and overall analysis of market reach and program participation.
- Employ data-driven decision making related to advertising methods, communication strategies, outreach event participation, and other promotional efforts to meet goals for ticket sales and event participation.
- Work with the executive director and other senior leaders of the center to develop and manage budgets and perform periodic cost-benefit and productivity analyses.
- Advanced degree in arts management, marketing, communication, or related field of study, or Bachelor’s degree combined with significant related experience.
- Progressively responsible experience directing marketing, community relations, and audience development functions within arts or cultural organizations.
- Experience directly supervising in-house marketing staff, including those in positions of significant responsibility.
- Experience working in a large, complex organization.
- Experience with current and developing trends and tools related to digital marketing and media.
- Strong communication, organization, analytical, and interpersonal skills with demonstrated ability to present complex information clearly with confidence and credibility.
- Availability to attend evening and weekend events as requested and required.
- Experience working with a major university performing arts presenting program, or with a large-scale performing arts presenter.
- Patron services experience including working knowledge of box office operations and ticketing systems.
- Demonstrated understanding of the academic mission of a comprehensive, land-grant, research university and sensitivity to diversity and other issues unique to higher education.
Must have a conviction check: Yes
How to Apply for this Job:
To apply, please visit www.jobs.vt.edu, and search for posting number AP0190131. You must complete the online faculty application and attach a cover letter, resume, and contact information for three references. Review of applications will begin June 6, 2019 and will continue until the position is filled.
Employee Category: Administrative and Professional Faculty
Appointment Type: Regular
If restricted or temporary, enter end date:
FLSA Status: Exempt: Not eligible for overtime
Tenure Status: Non-Tenure Track
Academic Year or Calendar Year: Calendar Year
Percent Employment: Full-time
If part time, enter Percent Time:
Pay Range: Commensurate with Experience
Department: Center for the Arts at VT
Location, if not Blacksburg:
Location Zip Code: 24061
Work Schedule: M-F 8a-5p plus evenings and weekends as necessary
Job Posting Date: 04/25/2019
Review Begin Date: 06/06/2019
Job Close Date:
Restricted to university employees only? No
Equal Opportunity/Affirmative Action Statement:
Virginia Tech does not discriminate against employees, students, or applicants on the basis of age, color, disability, sex (including pregnancy), gender, gender identity, gender expression, genetic information, national origin, political affiliation, race, religion, sexual orientation, or veteran status, or otherwise discriminate against employees or applicants who inquire about, discuss, or disclose their compensation or the compensation of other employees or applicants, or on any other basis protected by law.
About this company
About Virginia Tech:
Virginia Tech, founded in 1872 as a land-grant institution, is currently ranked as a Top 25 Public University by US News & World Report and a Top 25 Public Research University by the National Science Foundation. The main campus is located in Blacksburg, Virginia which was recently named the "Best Place in the US to Raise a Family."
Through a combination of its three missions of learning, discovery, and engagement, Virginia Tech continually strives to accomplish the charge of its motto: Ut Prosim (That I May Serve). As the Commonwealth's most comprehensive university and its leading research institution, Virginia Tech serves a diverse population of 30,000+ students and 8000+ faculty and staff from over 100 countries, and is engaged in research around the world.
Virginia Tech does not discriminate against employees, students, or applicants on the basis of age, color, disability, gender, gender identity, gender expression, national origin, political affiliation, race, religion, sexual orientation, genetic information, or veteran status; or otherwise discriminate against employees or applicants who inquire about, discuss, or disclose their compensation or the compensation of other employees, or applicants; or any other basis protected by law.
For inquiries regarding non-discrimination policies, contact the executive director for Equity and Accessibility at 540-231-2010 or Virginia Tech, North End Center, Suite 2300 (0318), 300 Turner St. NW, Blacksburg, VA 24061.
Recent Rankings for Virginia Tech:
Top 25 Public University - US News & World Report
Top 25 Public Research University - National Science Foundation
#1 Fittest College - Active Times 50 Fittest Colleges
#1 Top Universities for Food & Dining
#1 Research Park - Association of University Research Parks
#5 Best College Campuses in the US
#5 Best Quality of Life
#7 Happiest Students
#13 Best Skilled and Educated Graduates
About the Community:
Nestled on a plateau between the Blue Ridge and Allegheny mountains, the Town of Blacksburg is part of Montgomery County in the heart of Virginia's New River Valley. Because of the town's award-winning services, reasonable cost of living, safety, moderate climate, and abundant leisure activities, Blacksburg is consistently ranked among the nation's best places to live and has a nationwide reputation as a well-managed, growing, and forward-looking community.
Recent Rankings for the Community:
#1 Best Place in the US to Raise a Family
#1 Best college Town in the South
#2 Best College Football Town in America
#8 College Town in the nation
#14 America's Most Educated Small Towns
#39 Best Small Place for Business and Careers
A Great Place to Work (video):
Principles of Community:
Prospective Faculty Information:
Veteran Testimonials (video):
"Virginia Tech does not discriminate against employees, students, or applicants on the basis of age, color, disability, gender, gender identity, gender expression, national origin, political affiliation, race, religion, sexual orientation, genetic information, or veteran status; or otherwise discriminate against employees or applicants who inquire about, discuss, or disclose their compensation or the compensation of other employees, or applicants; or any other basis protected by law.
For inquiries regarding non-discrimination policies, contact the executive director for Equity and Accessibility at 540-231-2010 or Virginia Tech, North End Center, Suite 2300 (0318), 300 Turner St. NW, Blacksburg, VA 24061."
Location/Region: Blacksburg, VA