The Roanoke Times, a BH Media Group company,
is seeking a full time Digital Specialist for our Roanoke, VA office. The position is an entry-level
position and will focus on campaign management, optimization and retention for
our digital advertising clients. The Digital Specialist will also consult with
sales reps to enhance their proposals by including the appropriate digital
media mix of marketing product provided by The Roanoke Times and Roanoke.com.
- Assist Account Executives by being the “subject-matter”
expert on new and/or current digital products that encompass appropriate
recommendations utilizing all The Roanoke Times’ digital advertising
- Conduct research including target audience
identification, competitive analysis, qualitative web site profiling,
search engine keyword analysis, and secondary research aggregation
- Bachelor's degree or equivalent in a marketing
communications or digital advertising related field preferred.
- Knowledge of digital media beneficial.
- Exceptional critical thinking and problem solving skills
with the ability to leverage insight and analytics is a highly